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When it comes to marketing, I’m somewhat lucky with building my BANS stores because I do have a bit of background in marketing. I understand that not everyone has had this experience so it may take a bit of learning to get the hang of the marketing concept.
When you go about building your BANS store, start thinking like you are the customer. What would you want to see when you land on a website? What about colors an the overall “feel” of the website? Does your BANS store have an attractive layout and color scheme? This may be somewhat subjective, but your bounce rate can help you out when analyzing this. If you’re bounce rate is 100%, then people get to your website and leave right away. IF they clicked on an eBay listing, this is great, but if they just hit their back button, that’s not what you want. Experiment a bit with the design to get your bounce rate to an acceptable level. For me, my successful stores have a bounce rate of less than 45%, but this could be different for many people.
One thing I have noticed with a lot of BANS stores is that the builders just aren’t thinking in terms of target market. Who are your customers and what do they want to buy? For example, if you have a website selling womens shoes, it’s unlikely that a banner promoting software will be all that effective. A better fit might be a banner promoting makeup or jewelry.
Now for me, I tend not to use banners on my websites as I’ve found that they just don’t convert. I would rather have someone click on an eBay listing and have a cookie dropped than lose a click to another merchant, but that’s just me. It might work for you.
